In January of 1992 I took a road trip to Oregon with a high school friend.
We stayed a night at his aunt and uncle's ranch in John Day, a flyspeck of
a town out in the eastern end of the state where the Best Western sold
postcards depicting the region's one traffic light. The next morning at
breakfast I noticed a thin local newspaper on the counter and joked that
the headline was probably something like "Wilson Buys New Tractor."
Lately, though, it has seemed as though "Wilson Buys New Tractor" would be
a good bet to make the top story on cnn.com. It isn't as if it's been a
slow period for real news. The US is still involved in a couple of wars,
for instance, and there's a fresh scandal afoot now that it's been revealed
that American soldiers have been torturing innocent taxi drivers to death in
Afghanistan. Meanwhile, an uprising against the sadistic Karimov regime in
Uzbekistan was bloodily put down, raising questions about why the same Bush
Administration that goes on and on about ending tyranny has allied itself
with a government known to boil prisoners to death. And then back on the
home front there's been a drive to change the basic nature of the Senate's
role in the US government. Yet cnn.com's top story on Monday morning was
about a girl in Florida being rescued from a landfill where she'd been
dumped after being raped.
This is no aberration. Last week, cnn.com's top story was a couple of
missing kids in Idaho. The week before that, it was a couple of kids
in Illinois getting stabbed to death. Before that, whoo-hoo, runaway
bride! And then before that you had Jessica Lunsford and before that
Terri Schiavo and Laci Peterson and Dru Sjodin and Elizabeth Smart and
Jessica Lynch and on and on. One small mercy is that at least my exposure
to these stories has been online, where news items are delivered in parallel
rather than in serial, so I can sift through them in a few seconds. On the
TV version of CNN, if you want to find out what's going on in the world, you
have to sit through hours of blather about stories that by rights ought
to be relegated to the local news section of the paper along with the
other murders and missing children. And of course CNN isn't alone in
this sort of thing. Fox News gives just as much airtime to these sorts
of stories and adds swoopy whooshy graphics and anchors screaming "COME
ON!" to add to the pain. Which leads to the question... why?
The conspiracy theory is that the media deliberately pushes these
stories to distract the public from real news that would enrage people
if they knew about it. You know, like Karl Rove, Roger Ailes and Rupert
Murdoch meet up in Dick Cheney's undisclosed location and hash out which
little girl to throw down a well in lieu of covering the deteriorating
situation in Iraq or the impact of the latest congressional bill or
what have you. The thing is, while this sort of thing does happen —
This
American Life had an amazing story a while back about the ADM
price-fixing scandal, complete with tape of the heads of every lysine
producer in the world meeting around a table — what
Noam Chomsky
and others have tried to point out for years is that you don't need
a conspiracy for the media to end up serving the interests of the powerful.
Media conglomerates simply follow the dictates of market forces and the
result looks like a conspiracy. CNN and Fox News no more need to
conspire to distract viewers from the failures of the Bush Administration
than two weights dropped off the Tower of Pisa need to conspire to hit the
ground at the same time.
But let's look at this a little more closely. The basic argument here is
that the corporate media depends on advertising to make a profit. Therefore,
big media outlets avoid extensive coverage of stories that (a) make big
business look bad, because that's where the advertisers are; (b) might anger
powerful groups like the Christian right that would pass their concerns along
to advertisers; or (c) make the government look bad, since losing access to the
corridors of power is a great way for a news organization to be marginalized,
making it harder to get advertisers. This analysis may well be spot-on. But
it seems to me that none of this would be an issue if high-quality coverage
of serious news actually got ratings. It doesn't. People just don't tune in
to learn about Enron and Uzbekistan. But evidently they do tune in for
runaway brides — and in such numbers that the cable news execs judge it
more profitable to split the runaway bride audience several ways than to offer
up an alternative lead story and have the audience for that story all to
themselves.
So if it's not a huge mystery why CNN and Fox News and the like assail us
with this sort of thing, the question becomes why people lap it up. Why do
people care more about some random woman a thousand miles away getting stabbed
than about pending legislation whose provisions are likely to directly affect
the lives of nearly every American? Why do they line up to buy "Support Our
Troops" magnets for the back of their cars but don't want to hear about what
those troops are actually up to? I have to think that a lot of it comes down
to education. A lot of people learn little or nothing about economics,
government, world history, even geography — the subjects most important
in making sense of the world, and not coincidentally, those that the current
regime's education program is squeezing out of the curriculum. And our
anti-intellectual culture assures that kids are bombarded with the notion
that these subjects are boring, so even people who might have no trouble
understanding them often don't pursue them. So they hear about the latest
twist in the Social Security debate or hear about the end of the filibuster
and change the channel. But a girl kidnapped from her bedroom? That's
something anyone can understand, even if it has no real impact on anyone
outside that girl's community.
Until recently, that was about as deeply as I'd thought about the issue.
(To recap, since the preceding discussion has been pretty rambly: American
news organizations play up individual cases of murder, kidnapping and the
like as national news. They do this partially because media corporations
consider it safer to do this than to air stories that might cause people to
question the status quo, but primarily because they get better ratings this
way. They get better ratings this way because the American educational
system is a shambles that leaves very few interested in or even capable of
comprehending anything more complex or abstract than a single, easily
understandable tragedy.) But over the past couple of weeks, I've been
thinking about it further.
One objection I've heard to the media's selection of crimes to fixate upon
is that almost invariably the victims are white, rich and telegenic. This,
while lamentable, isn't very interesting. The viewers are mostly white,
and the executives disproportionately so, so they relate more to crimes
involving white people (even though the victims of violent crime are
disproportionately minorities). Richer victims tend to be the ones whose
families have the resources to bring their cases to the attention of the
press. And if pretty people didn't attract higher ratings than ugly ones,
the casts of most TV shows would look a lot different. But there is one
element of the media's selection of stories that I'd never really thought
about, perhaps because it's just so obvious:
All these stories are about girls!
Why?
80% of American murder victims are male. Boys get kidnapped. Why don't
CNN and Fox News obsess about them? Why is it nearly always girls or
barely post-adolescent women?
Tens of thousands of soldiers have been killed or wounded in Iraq. Why
did 19-year-old Jessica Lynch get all the press?
Many families have had to wrestle over the issue of when to end life
support for a family member. Why the uproar over Terri Schiavo? Would
this case have received a moment of national airtime had it been Terence
Schiavo whose parents were trying to stop his wife from allowing him to
die? Or even if she were sixty instead of an infantilized 41,
represented on television by pictures from twenty years ago?
There've been any number of stories of American troops committing war
crimes in Iraq, Afghanistan and Guantanamo Bay. Few people have heard
about the Ilario Pantano case. The story of Dilawar the taxi driver
was greeted with a shrug. Why was the one story of prisoner abuse to
gain any traction Abu Ghraib — and only after 21-year-old Lynndie
England was cast in the starring role?
Hell, we can go back to 1987 and the archetypal example of this
phenomenon: Jessica McClure. In the years since then, her case has
been referenced in "The Simpsons" and the movie Twelve Monkeys
— yet both adaptations rang false, because they both made it
a boy who fell down the well. And I can't think of too many
boys not named Elian who have attracted this sort of media attention.
We generally save the hysteria for the sugar and spice set.
America is a girl country. While countries like China and India have
sex ratios wildly unbalanced in favor of males, partly because of
Hepatitis B (as noted by
Emily
Oster) but largely due to female infanticide and abortion, the
reports I've read from American clinics offering sex selection indicate
that American couples ask for girls by margins of anywhere from 3:1 to
13:1. (Japan also favors girls.) Admittedly, these figures are probably
skewed by the fact that the technology for producing girls is slightly
more reliable than that for producing boys. But I've heard the same thing
in reports about couples looking to adopt. In most of the world, daughters
are viewed as a burden. By contrast, in the US they are increasingly
considered just as capable as boys of carrying the family name into the next
generation, in spirit if not literally. They can become breadwinners, take
over and run the family business, grow up to be president. And they're
considered by many parents to be more cooperative as children, less likely
to cause trouble, and easier to bond with. Also, they rule, whereas boys,
my sources tell me, drool. This jibes with my own experience as well.
So it's fascinating to see the transformation of America into a girl
country accompanied by the media freaking out about damsels in distress.
These sorts of cultural anxiety attacks rarely have much basis in
reality; a few years ago, for instance, news outlets made it sound as
though public schools were war zones, when in fact violence on campus
had plunged. Similarly, there has been no actual upswing in murder and
abduction rates among young American females. So what is it that our
national psyche is working through by cathecting onto girls getting kidnapped
and raped and killed? Is it merely that we're adjusting to the fact that our
womenfolk are no longer confined to the home and are thus subject to the dangers
of the great wide world? Or is it something more? A while ago my friend Rob
mentioned having seen Dennis Miller on TV talking about Terri Schiavo. Miller,
in the aftermath of 9/11, became a Bush Administration sycophant, declaring that
his political views had changed now that terrorists were trying to kill him.
(I've heard the same sort of language elsewhere — author Robert Ferrigno
told Slate that he was
supporting Bush because he was willing to kill "the people who want to kill
my children.") Rob reported that Miller used the same language in
talking about Schiavo, arguing that (despite the fact that her brain had
liquefied) she must be in a panic, thinking, "Help! I can't move and they're
trying to kill me!" So is that it, perhaps? When people watch the parade of
girls assaulted by loved ones or malevolent strangers, do they see in them
our girl country under attack by a coalition of former allies and countries
most of them know nothing about?
Return to the Calendar page!
|