Yeah, don't ask me. I think the first time I noticed this was when I had the TV on and I heard some familiar chords and I looked up to find a commercial for some bank or insurance company playing. What was that song? "I'm callin' out to you..." And then I realized: it was "Ultralite." By Spiderbait. Off the Grandslam album that wasn't even released in the US — I had to order it from Australia. As far as I knew I was the only person in North America who owned a copy. Except, apparently, for some ad guy.

Recently I've repeatedly seen a commercial for Chevy trucks that uses a song I recognized from the "Garage Girls" hour on Church of Girl. That's right — General Motors has decided that the best way to sell the Trailblazer is to play a song, "Bad Word for a Good Thing" by the Friggs, about the word "fuck." This may rank with the commercials using that Iggy Pop heroin song to advertise cruise lines and banks.

Just a few minutes ago I saw a car commercial... Audi, I think it was... that used "Ivanka" by Imperial Teen. (Edited.) There are other examples I could cite if I took the time to go through my catalog. I dunno. Maybe I should've gone into advertising — at least my co-workers could give me tips about bands I'd like. And I wonder what's next. "Band-Aid Covers the Bullet Hole" in a Curad commercial? "Strawberry Gashes" used to sell Dannon Frusion®? I'm not even complaining, really. After all, it was one of Fruitopia's ad people who turned me onto the Muffs... using a song featuring the line "I'm not advertising."

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